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Browsing by Author "Xi, Yue"

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Title: Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce Author(s): Yang, Qiang; Huo, Jiale; Li, Hongxiu; Xi, Yue; Liu, Yong Date: 2023-03 Series: INTERNET RESEARCH, Volume 33, issue 7

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