Journeys in Design - Exploring Issues in Designing Across Cultures

Abstract

Due to a variety of social changes we are currently experiencing, including globalization, the establishment of the internet as an unprecedented global network as well as the shift from industrial to information society, designers are nowadays increasingly involved in projects targeted at a global audience. Especially New Media-designers, working within the global real of the World Wide Web, are increasingly faced with challenges on how to communicate effectively across cultures in an informed and sensitive way.

This research is concerned with the question: Which issues should designers consider in communicating visually across cultures?